The Brand

Our Story
In 2003, Lisa Medina established Detour Apparel, serving as a pivotal fashion-buying service in the women’s and young contemporary market for both specialty stores and major retail players. Her company excelled in steering clients towards judicious investment in the right textiles and lucrative fashion trends. By focusing on essential fashion commodities and the latest market shifts, Detour Apparel ensured that seasonal collections remained vibrant and aligned with the dynamic demands of fashion-forward consumers.
As the market dynamics churned and Lisa's vision progressed, her growing discontent with the limited selection of quality and fair-priced products available led her to take on the role of a direct manufacturer, consistently producing and stocking on-demand inventory for the “buy now wear now” consumer that is hailed by merchants nationwide. Lisa’s passion and commitment to excellence drive her to deliver on her vision and promise season after season consistently.

Our Commitment
Detour commits to delivering essential fashion commodity-driven styles and the latest trends each season, with new products arriving weekly. They pride themselves on offering exceptional quality, fit, and value, providing high-end contemporary products at affordable prices, which defines Detour Apparel's unique market position.
Detour Apparel partners with key retailers boasting esteemed labels such as Hunter & Brown our main label manufactured in Vietnam and China and 21Saints our quick-turn product domestically manufactured in Mexico. Manufacturing in Mexico allows us to stay on top of fast fashion trends and quick turn shipping to deliver to key accounts every 4 to 5 weeks keeping their floors well stocked and fresh.
At the helm of our success is Lisa Medina, an embodiment of the American dream. Starting from scratch, her vision, exceptional partnerships, and unwavering work ethic have built a multi-million-dollar enterprise. As a certified Minority Women-Owned business, we're led by Lisa's strong yet gentle leadership style. She fosters a culture of harmony and champions the modern approach to work-life balance, inspiring our team to collaborate and thrive collectively.